Photo by Bastian Riccardi
LinkedIn boasts a staggering membership of over 950 million individuals, with the majority of users enjoying the platform’s services free of charge. However, the company’s primary revenue stream lies in charging recruiters, marketing professionals, and sales experts for access to its extensive database.
Traditionally, these customers had to navigate LinkedIn’s database using data filters, keywords, and other search engine techniques. This process involved translating a natural query, such as “I want to hire a software developer with 10 years of experience in Minneapolis,” into a language that LinkedIn’s database could comprehend.
Now, recruiters can pose their queries naturally, and the computer can engage in a dialogue by asking relevant questions. For instance, it may inquire whether the recruiter is interested in qualified applicants from other cities where the company has offices or individuals with similar skills but different job titles.
Ryan Roslansky, the CEO of LinkedIn, explained to Reuters that in an era of rapidly evolving job titles, the platform aims to encourage the hiring of individuals whose skills align with the job requirements, regardless of their title or educational background.
LinkedIn is also introducing similar tools for sales professionals seeking potential prospects. Additionally, the company is launching an AI-powered tool that can analyze a company’s website and create a targeted marketing campaign for business-to-business products and services. This campaign will then be executed on LinkedIn’s platform.
Despite generating over $15 billion in revenue over the past year, LinkedIn does not intend to charge extra for these new features.
Some of these features will automate certain aspects of users’ job responsibilities, streamlining their tasks and enhancing their efficiency.
